INNOWATER welcomes its new Chief Commercial Officer (CCO), Carlos Alfonso Sánchez

We at INNOWATER are pleased to announce the appointment of Carlos Alfonso Sánchez as Chief Commercial Officer (CCO). His arrival reinforces our commitment to excellence, innovation, and sustainable growth in the development of the pool sector.

Carlos Alfonso has extensive professional experience in leading commercial teams, designing growth strategies, and consolidating lasting relationships with clients and strategic partners. He has played key roles in transforming commercial models, international expansion in Southern Europe, and creating new sales channels.

Aligned with INNOWATER‘s values, Carlos Alfonso shares a customer-centric vision, collaborative work, and the creation of sustainable value. In his new role, he will aim to drive the company’s commercial growth, both nationally and internationally, strengthen relationships with our clients and partners, and innovate our value propositions.

We are confident that his leadership and experience will be fundamental in further consolidating INNOWATER’s position as an international benchmark in the sector, especially in the salt chlorination and water treatment segment.

We extend our warmest welcome to the team and wish him the greatest success in this new professional stage.